Click Context
Click IDs, publisher, campaign, merchant and product references.
TRACKING & ATTRIBUTION
Know What Happened From Click to Conversion.
Build reliable tracking infrastructure for affiliate, advertising, comparison-shopping and performance marketing operations — connecting clicks, visits, conversions and commercial outcomes.
TRACKING & ATTRIBUTION
DEMO WORKSPACEClick to conversion
ClickCaptured
SessionConnected
OrderReceived
AttributionMatched
EVENT PROGRESSIONConversion event
1Received2Validated3Connected4Completed
THE BUSINESS PROBLEM
Tracking Problems Usually Appear When Systems Stop Sharing Context.
Lost click identifiers, redirect chains, duplicate events, delayed conversions and status changes make it harder to reconcile what happened across systems.
Lost click identifiersOpportunityRedirect chains and deep linksReviewMissing postbacksOpportunityDuplicate eventsReviewDelayed conversionsOpportunityRefunds and cancellationsReview
CAPABILITIES
Capture the Context When the Click Happens.
Useful tracking preserves the references needed to connect a click to a landing page, order, conversion and reporting outcome.
Deep Links
Destination URLs, parameters, redirects and campaign context.
Conversion Events
Orders, status, currency, timestamps and click references.
Postbacks & Webhooks
Event validation, retry strategy, logging and status handling.
Attribution Rules
Matching, duplicates, late events and reconciliation states.
Reporting Trail
Source, identifiers, timestamps, event status and matching state.
ATTRIBUTION ENGINE
Match Events With Confidence.
A clear event trail makes matching, validation, duplicate handling and reconciliation visible to the people operating the system.
ClickLandingSession / ReferenceOrderConversionAttributionReporting
01Click
02Landing
03Session / Reference
04Order
05Conversion
06Attribution
07Reporting
SUPPORTING CAPABILITY
Move Conversion Data Between Systems Reliably.
Authentication patterns, event validation, retry strategy, logging, duplicate protection and failure visibility can be considered together.
OPERATIONAL VIEWDemo data
1Click2Landing3Session / Reference4Order5Conversion6Attribution7Reporting
EXISTING SYSTEMS
Already Have an Existing Setup? We Can Improve It.
LogicHours can review what is already in place, understand the current process and improve the parts that make sense for the business.
Review the current setupIdentify priority issuesImprove workflows and integrationsAdd useful reportingSupport continued evolutionDiscuss Your Existing System
CONNECTED SOLUTIONS
Part of a Complete Digital Operation.
FAQ
Questions about tracking & attribution.
What is click tracking?
Click tracking records useful interaction context such as identifiers, destination, campaign and timestamp.
What is conversion tracking?
Conversion tracking connects a business event such as an order back to the relevant interaction references.
What is server-to-server tracking?
A system-to-system event exchange that can pass conversion or status information.
How are duplicate conversions handled?
Systems can validate event identifiers, retain event state and apply duplicate-handling rules.
Can tracking work across affiliate networks?
Network integrations can be assessed and connected using available identifiers and event methods.
Can existing tracking be improved?
Yes. Audits, postback debugging, identifier checks and reconciliation can be part of the work.
TRACKING & ATTRIBUTION
Need Better Visibility From Click to Conversion?
Tell us where tracking context is lost and which systems need to agree.